Last Sunday I fought the gust of wind and rain to get to the pre-launch of Melbourne’s first ethical fashion store 'So Ethic'. Positioned at the new artisan retail hub known as Rebecca Walk (northern side of the Yarra, under the flinders street train bridge), 'So Ethic' fits right at home.
'So Ethic' is not your regular Oxfam, Off Ya Tree, Ishka kind of store. Owner Bhakti, is out on a mission to prove fashion can be chic whilst overcoming the misconception that ethical fashion is just a rainbow of mix-match threads. Committed to sourcing items solely from designers who are also committed to sustainability, the environment and human rights, one can pick up any item and be well assured it is either natural, organic, recycled, fair trade or artisan/handmade. Shopping has never felt so guilt-free and meaningful. I like it!
People of and visitors to Melbourne, I believe a void has been filled.
Steinan (Iceland) / KateTailyour (UK)
UNIDOT (UK) / COMO NO (France)
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