Sunday, June 27, 2010

Jack´s world

From way back, ok maybe 7 years ago isnt really way back, I knew I was onto a good thing. Not only was Jack Johnson´s debut album Brushfire Fairytales a welcome sound and would go down in history as one of his best works, I was quite fortunate to observe his relaxed demeanor backstage and on set. Not only blessed with good looks, he is also a soulful being who is switched on to world issues while keeping it real.

Seven years later, Jack is still making good music and making it green. His latest album ¨To the Sea¨ not only debut at number 1 last week in Australia but also in the United States, United Kingdom, Canada, New Zealand, Hong Kong and Switzerland. It´s not surprising this man has a mass following. He always seem to welcome us into his world with lyrics that are honest, relatable and relevant. And that´s the beauty of it. To be allowed into his world is to understand that the goodness and beauty within it needs to be preserved through sustainable practices.

To the Sea

  • recorded using 100% solar energy

  • album printed on 100% post consumer waste recycled paper

  • packaged using FSC-certified recycled paper

Click here for more on Jack Johnson´s green actions. I particularly like their push for Universal music to develop biodegradable corn-based shrink wrap and soy-based inks.

¨Oooooooo ooooh, Are they laughing at or with me, Oooooooo ooooh, Why can’t we just say what we mean¨ - At or with me


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