goo goo over Gucci

Not that I would spend $4,055 on a piece of costume jewelery but if I so happen to be strolling down Fifth Avenue New York and was invited to select an item for keeps, I would go for something like this necklace from Gucci´s Bamboo collection.


The Bamboo collection came about in 1947 when Gucci craftmen had to muster all their powers of innovation to think their way around war-time shortages. The collection is now regarded as timeless and has found itself a place in design history.

eco fact: Bamboo is a perennial evergreen. It´s fast growing and is an easily renewable resource that is grown with little to no use of pesticides or herbicides.

Gucci Group & Sustainability

Gucci Group continues to retain their place as industry leader by being the first to team with Central Saint Martins College of Art and Design to develop the first Ph.D Scholarship in Sustainable Technology for future luxury. The group believes that cutting edge design, science and material innovation hold the key to developing new methods and processes that will assist in defining the future of craft and manufacturing, and help ensure the future for luxury brands that will take into account environmental concerns and climate change.

As to their current practices, the Gucci Group has change some of its own business practices permanently to include not using rain forest-destroying paper. This means the group’s many high-end fashion brands such as Yves Saint Laurent, Balenciaga, Stella McCartney and Alexander McQueen will also have to switch over to recycled or FSC-certified paper products. By 2010 end, expect greener shopping bags, though byo reusable bags is still highly encouraged.