Tuesday, August 17, 2010

More music for Less crap for More peeps


As mentioned a number of times, I am a sucker for challenges. I find completing or more like attempting challenges quite insightful. Not only do you tend to discover hidden truths about yourself but you also tend to come across things you wouldn't have otherwise found had it not been for the challenge.

This challenge is one I am instigating. In order to reduce my consumption and move towards a minimalist lifestyle I have chosen to avoid JB HIFI, whereby I will no longer make anymore CD purchases. *Shock Horror*. It truly is, as friends will tell you, I do have quite a CD collection. Call it my thing. Shamelessly, my first CD was Milli Vanilli but I'd like to think that this shame has lead me to develop a deeper appreciation for music.

Although record labels are slowly reducing their use of plastic CD cases by replacing them with FSC certified paper cases, the CD itself and the accompanying creed that goes along with it is still an accumulation of waste. So the challenge is to reduce this waste. But that doesn't mean the playlist should stop growing. No siree. Thanks to iTunes and Triple J free downloads, I am hit up with enough beats to keep me bopping along.

Now do note, I am all for sharing music amongst friends but I am not down with internet sharing sites, except for those that are legit ie music labels like modular who provide free music downloads. This is simply because it's not fair, thus why our world is so messed up.

To kick start this challenge, in place of a trip to JB, I downloaded Angus and Julia Stone's latest album Down the Way and low and behold in the process came across a free download of Custom King's latest release Sunday which I reckon will be like their Number 1 for 2010.

With this little download bonus, it got me thinking. Time to add a new feature to Green Chic. Since I'll be downloading my music from now on, I reckon I'll also be coming across free music downloads. To encourage you to come along on my journey, I will each week create a blog entry with the clip and link to my favourite free download song for you to decide if you like it and want it, or not! It's works along the lines of the More for Less for More strategy, where emphasis is placed on delivering more value for less cost for more people (Harvard Business Review).

More music for Less crap for More peeps

This week I give you:
"Sunday" - Custom Kings
(click here for free iTunes download)

*I have nothing against JB HIFI as they do have the best service and will continue to be my place of choice for other buys.

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